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World Expert Confirms Evidence for New 'Brain Workout'

PR Newswire Europe - September 05, 2007
Psychology in the News

OXFORD, England and LONDON, Sep 05, 2007 (PR Newswire Europe via COMTEX) -- A unique, computer-based 'brain workout', MindFit, launched today in the UK, is scientifically-proven to improve brain health and help guard against age-related decline, according to world expert, Baroness Susan Greenfield. Clinical trial data demonstrate that a regular workout with MindFit significantly increases a range of brain abilities, including short term memory and simple reaction time, otherwise known to deteriorate with age. With the brain training craze sweeping the UK, a new survey shows that nearly two thirds (58%) of people over 50 say they do crosswords, and one in five computer games, at least once a week to keep their brain active or stimulated. Even so, still one in five (22%) say that they have a 'senior moment' every day(1). Now, working out with MindFit can help beat those brain blanks.

"You are your brain and it is vital your brain stays in the best possible working order", says Baroness Susan Greenfield, Director of the Royal Institution of Great Britain, The Institute for the Future of the Mind and MindWeavers Plc, the team bringing MindFit to the UK. "The ability and evidence for MindFit to improve brain function is powerful. For the first time with MindFit we have a cerebral challenge that goes beyond standard computer games because MindFit is proven to work in scientific trials", Baroness Greenfield continued.

MindFit, created by brain health experts, is different from any other brain assessment or training exercise. Its technology assesses and trains a wide variety of skills in a systematic way, and fun exercises are tailored to an individual's changing needs. It is an exercise room for the brain with all the machines and a personal trainer - a total workout in the comfort of the home.

The MindFit research, presented earlier this year at the Eighth International Conference of Alzheimer's Disease and Parkinson's Disease, is the first double-blind clinical trial to show that computer-based training improves the brain functioning of the 50 plus population.

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