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YouTube's Future
Editor's Corner: By Doug Mohney Comment | Forward
http://www.fierceonlinevideo.com/sto...st=FOV#comment


Love it or hate it, YouTube is here to stay. I've read a lot of speculation over the past couple of weeks about what Google may or may not do moving forward. In no particular order:

Will Google dump Google Video? Wired makes an interesting case for The Goog to put up or shut up since Google Video is some tiny fraction of the total number of video views. On the other hand, Google Video supposedly has better search engine tools and handles long-form (over 10 minutes long) video BUT GV users say Google isn't putting squat into fixing any issues with the site.
Will YouTube reach a settlement with Viacom? Likely. CNET says Google "insiders" are talking up a vision of cooperation with Hollywood, ranging from piracy filtering to waiving carrots of new ad delivery and content tracking technology. It's all about the cash, with both Google and Hollywood wanting more revenue. Google could license content, then sell ad inventory on short-form clips.

Will YouTube go long-form? I'm not sure where the beef is here. With Hulu and Veoh as established syndicated sites and both Amazon and Netflix getting into the live-streaming to the TV biz, Google could dive into a syndication deal, but how much mileage would they get out of it? Some in Hollywood think Google will hop into the long-form pay-per-view/download video game with both feet, but they'd be better off acquiring/merging with Netflix.
Will Google figure out how to make money with YouTube? Sure, but they better figure out how to generate some good cashflow in the next six to twelve months or Wall Street analysts will turn on them.

[jcitron]

There was a program about this on NPR about this a week or so ago about this. This is very interesting that Google hasn't taken the best of both worlds and combined the two into a better offering.

John

[aftermathman]

figured out drm (digi rights mgt), until it does Google will always be a holding brief.

For once this has to be a techie led solution.

Neil.