I did NOT think I would be able to swallow this fish oil either, I dreaded it, but believe it or not it is almost NOTHING like fish oil taste, the lemon is all I taste. Some people hate the oil aspect feeling but this does not bother me at all. The first few days I burped but it tasted like lemon!!!! Now I am not burping at all. They say the better the brand the less taste. The reviews for this brand are pretty amazing, out of like 465 almost 400 gave it 5 stars...but who knows if you can trust amazon reviews. I chose this brand after talking to a nutritionist.