Knowing how hard it is for those with ALS, I'm so happy this campaign has worked out for them in raising so much extra money. It's still not anywhere near the amount they need.

As for our PD community, my experience with the internet and social media makes me think that these viral events just happen, they aren't planned. Certainly, that's what happened in this case as it wasn't originally planned as an ALS fundraiser. There is the pies-for-Parkinson's thing that I've been seeing. Not sure how successful it is. I think it's too similar and too close in time to the ice bucket for ALS.