I thought about this some more Daniella because you're right - everyone IS selling something whether they consciously acknowledge it or not. With the help of a certain "seasonal" poster I realized that what I'm trying to sell is an alternative to FEAR. It's the same reason we are all here - to support ourselves and to support each other through our darkest moments of aloneness and doubt and suffering. To know that we are not alone and to remind others of the same.