I read through what I could of the web site hours ago. I don't remember why they test for genetics but their focus is not concussions. It is the high fees market of life extension and peak performance like Amen Clinics. Concussions is a way they are helping retired pro athletes, often pro-bono with donated time and resources. Some of their protocol appears common. It is hard to tell what they do differently other than their expensive testing. .