I don't know if any of you watch the TV show "House", but it's one of my favorites. House plays a doctor who is somewhat personally deranged but brilliant, solving cases that no one else could. A few weeks ago was the case of a man who was a bit confused, and used Ben Gay on his hemorrhoids, and Preparation H on his aching shoulder. He was toxic from absorbing the Ben Gay. Maybe they got the idea from the this real life tragedy.