While I don't care for the commercials, really they aren't worse than half the drug commercials, including the ones for OTC medications. I mean Tylenol commercials promote chronic use (despite the serious affects on the kidneys) for pain, Advil (which affects the stomach and liver) for fever, and really the reverse is true, ibprofren is better at treating inflammation and thereby pain, and Tylenol is better at reducing fevers... But neither medication should be taken for the long term without talking to a doctor first.

Then there's the whole Bayer aspirin campaign, that everyone over forty should carry around with them in case they have chest pains... Pop an aspirin and stop your heart attack... Well unless it's the electric impulse side of your heart that's making it not want to beat, then you just took blood thinners making CPR especially dangerous for you since bruising becomes a larger problem. And the number of people who skip asking their doctor if they should be on an aspirin regime and just start popping one daily.

Multivitamins are the same way, many of the vitamins and minerals in them aren't water soluable and can cause problems if you get too much including an inability to absorb other minerals and vitamins, but they hype it up anyways and people rush out to buy them without seeing doctor 1 to know if they even need them.

So I can't really blame depends for jumping on the bandwagon. Honestly I don't think it will bring about a mass of potty pee-pants of people using them rather than talking to their doctor, depends have been around for a long time now, the same people who weren't going to talk to their doctor and buy them in shame, will still not talk to their doctors.