From what I got out of it -
I don't think it is referring to or meaning the old " it's all in your head " thing. I wish i could explain better how I am understanding it... not enough coffee yet- LOL

I think it kind of has to do with what the EFT stuff might help with.
Emotional Freedom Techniques
Where emotional relief brings physical health
Self help method often works where nothing else will No Drugs Involved ~ High Success Rate

supposedly the tapping and such can help to reprogram your brain /system. I really think it did help with my RSI when I tried it in 99.

http://www.emofree.com/
a free pdf of info and techniques - http://www.emofree.com/downloadeftmanual.asp

I know I know this seems very wacky and spacey - but it's free and it can't hurt to try it right???? no side effects