I know the reaction. I have it too. My gut tightens and I get a shot of electricity through my body. Try watching Americas Funniest Videos with seeing a head hit. There are too many reality shows X-Games, etc. that show head impacts without explaining the risk they can be.

I cringe at the though of the moms who get a call that their son had a skateboard accident or other skate park mishap and is in the ER. My parents had my brother and 2nd cousin come running in to say I fell and was out cold. My father carries my limp body into the car and off to Elliot Hospital in Manchester.

It would be great to see the Ad Foundation, an advertiser organization that distributes PSA (Public Service Announcements) to have concussion PSA's in the can to be shown during the risky events.