Wheelchair-assist device mobilizes customers
SuperQuad seeks more funding to take its Wijit to a wider audience
Sacramento Business Journal - July 6, 2007by Melanie TurnerStaff writer
Dennis McCoy | Sacramento Business Journal
Shannon Hollsten, CEO of SuperQuad, displays a Wijit-equipped wheelchair.
SuperQuad LLC is capable of manufacturing 1,000 units of its Wijit product a month, but needs more money to market the driving and braking device that attaches to the wheels of a wide range of manual wheelchairs.
The Roseville company is looking to raise another $7 million to launch an advertising campaign and start larger-scale production. The company brought its Wijit to market late last summer and has sold them to fewer than 300 customers.
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