In reflecting upon media reports on medical research, I keep wondering whether those offering their opinions ought to include their academic background and areas of expertise: especially when they are not known for commenting on medical research. I suggest readers keep in mind each particular author's relevant qualifications; where an author does not disclose them and is unknown to the subject area, their opinion may have validity issues. We live in a country known for freedoms of speech and press . . . differences in the opinion of ordinary persons and experts exist in many areas, such as where issues are complex or remote and therefore poorly understood. Journalists want to make headlines . . . .