I've noticed the increase in the ads too, BF. They're hiring more celebrities to star in the commercials or do voice overs now, too.

Adult situations on TV and in movies are often associated with drinking because it is so ingrained in American culture.

When I stopped drinking, I really started to notice how often drunk driving, being drunk, and making an *** out of oneself is used to get laughs. In real life, that behavior is stigmatized if you are an adult. Not so much when you are young…. but that's when problems start.