There is one commercial about a big dog (golden retriever or some type of setter) that has to wear a lions mane in order to keep a little baby girl from crying when she sees him. She has a toy lion with a big mane that she loves. The Dad buys a lions mane and puts it on this dog and the little girl isn't afraid anymore. I think it's the music that gets me more than anything but this commercial does me in every time. I'm bracing myself for all the Christmas and Thanksgiving commercials that are due any day. Lord help us all........