All great points here!

I also wondered the same thing. However, I think the name should reflect the purpose of the site and be a name people would 'look for'. During my search, I would type in random things hoping to find a good community website.

I do believe the keywords involved will play a huge part along with the actual name of the website (the words used to describe the website). I know I typed all sorts of various things to find forums; neurology forums, neurology support, seizures, epilepsy, blah,blah...