I just clicked on an ad online in my local newspaper, the Everett Herald. The ad simply says "New Stem Cell Research: Preserve your stem cells today. Have a period? Save your cells"
And directs you to an incredibly slick and beautiful website:
http://www.celle.com/ that states:
"When it comes to making major life decisions, there is no time like the present. And when it comes to something as important as collecting potentially life-saving stem cells found naturally in menstrual blood, the ideal time is NOW. Thanks to C'elle's patented technology, and easy-to-use collection kit, you have the reassurance and peace of mind you need, when it comes to collecting, isolating and preserving menstrual blood. Welcome to C'elle – where every month holds a miracle."
This is the first marketing effort I've seen around stem cells; I haven't a clue as what to think!