There are new double strength enteric coated (no taste) generic
fish oils now available at both Costco and Sam's club.

Fisol is a brand you can find online (but would cost more).
The trend today is to have the enteric coating so it does not dissolve until
the cap hits the intestines.

example:
http://www.evitamins.com/product.asp?pid=4210

The Costco and Sam's club prices are a little more than 1/2 of the Fisol, and the Fisols are not double strength.

I get alot of my omega-3s from food now. If you need really high doses for some issue (doctor recommended etc) then taking caps is the only way.
But Smart Balance makes a flax oil peanut butter now which is very good.--I started using this product this summer.
And I use the Omega-3 eggs also.
There is Smart Balance spread too. So many can just get them this way, unless high doses are necessary (for anti-inflammatory effects).
I also found a gluten free bread with flax... times sure are a changin' !