It appears that they are creating alot of intrigue with this device by making people compete for it. this is actually a marketing technique, called "Illusion of Exclusivity."

They are basically saying that not everyone can have this, and only the chosen few will have the privelage of this cure. So they make you pour your guts out,and tell them about all about the pain and torture you have suffered. They can then use this as manipulation. Obviously nobody can afford the costs, so they even have a payment plan option. Why does it cost so much anyways? I've been operated on for less.

I would feel much better if there was a bit more mainstream,and you knew people who had done it, before commiting to the tremendous cost. I would also call my insurance comapny and ask them why only 10% is covered, and ask if anyone else has recently done the treatment and so forth.