*lol* well.. I always thought this commercial was weird the CEO advertising his own social security number and saying it's protected. Well.. I guess he wasn't as protected as he thought.
One guy applied for a payday loan of $500 with his social security number and got money with it.

Well, I never was going to sign up for Lifelock but I definitely won't now!
Source:
http://www.cnn.com/2008/CRIME/05/22/lifelock.flap.ap/
Monique