Thread: Parkinson’s Disease Society, UK: Parkinson’s charity tries shock tactics
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Old 06-03-2008, 07:30 AM
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Default Parkinson’s Disease Society, UK: Parkinson’s charity tries shock tactics
Parkinson’s charity tries shock tactics

Source: Precision Marketing | Author: Jenny Hoffbrand | Published: 03 June 2008 10:15
http://www.mad.co.uk/Main/News/Artic...k-tactics.html

The Parkinson’s Disease Society is experimenting with a controversial new creative approach by testing an emotionally hard-hitting execution alongside its traditional style of mailing.

The new campaign presents an emotive picture of the terrible sleep disturbances that many Parkinson’s suffers experience as a side effect of the disease.

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