It's important to remember why these people are in business and how they actually make their money.

Consider that these products are not immediately available through "traditional" marketing placement. It's because they are of substandard quality and are genuinely NOT meant or made to be lasting, high-quality items. Their value to the seller comes in the form of exorbitant S&H fees. Their secondary value is in generating viable mailing lists that are sorted and sold a hundred different ways and a hundred different times.

The 30-day trial period is typically initiated the day the order ships, not many buyers realize this and will miss the deadline. 50% of dissatisfied customers will never bother or "get around" to returning items that must be shipped. If they do, they then incur the cost of the return shipping and if they actually get a refund, it is only for the actual product price, not the S&H.

The labyrinth of return is complicated and difficult and that is not an accident. They hope like crazy you won't bother them with returns, they got what they wanted and they don't like dealing with dissatisfied customers. They make it part of their system to frustrate and aggravate the dissatisfied in hopes of frustrating them into saying, "Screw it, it's only $20 and it's not worth the headache." Chances are, if you visited one of their fulfillment centers on the return end, you'd find a dumpster full of returned product because it's simply not worth enough to pay people to repackage and restock it!

There is also the novelty factor of the convenience in CALLING NOW! Especially in THE NEXT FIVE MINUTES! because they'll double your order... BUT WAIT! they'll even add this thingamabob WITH a whole set of these Mongolian steak knives and this chammy cloth!!!!!! JUST PAY THE S&H AND THEY'RE ALL YOURS FOR FREE!!!!! AND IF YOU'RE NOT SATISFIED, KEEP THE THINGAMABOB AS OUR GIFT!!!! The objective is to force the unsuspecting sot into acting now.

What do they get? Well, that's a total of 20 items, each with their own, additional S&H fees, a variety of valuable marketing research for absolutely nothing, and a free commodity in having your authenticated personal info. Because now they know for sure that you are a real consumer, a car buff, or a homemaker, or a cook, or a gardener, and they can sell your name & address to dozens of companies who want to target folks with interests like yours.

They don't give a rat's backend WHAT you think of the product, they don't think much of it either, who cares? They are in it for the money, after all.

Think about the brands that have had customer loyalty for decades: Sony, KitchenAid, Whirpool, Maytag, Clairol, Jergens, Clorox, Tide, etc. etc. etc. Have you ever seen Billy Mays within a country mile of any of those? NO WAY! If you did, it would mean the end of those brands!!! The loyalty and sustainable business comes from quality products and satisfied customers.

They reach stores with their As Seen on TV by selling the junk to them at pennies on the dollar and the mark-up is a huge profit for the stores. Everybody wins (except the poor, trusting buyers).

C'mon, people, we're smarter than that!