My dog had a lot of problems with dry skin, and the Vet gave us this oatmeal based lotion that is made specially for dogs. It was easy to rub it into her skin even though she was long-haired and fluffy because just petting her would get the lotion down through her fur and onto her skin.

And it wasn't greasy or gross and it didn't leave her looking like she had lotion all over her. It soaked into her skin and into her fur and it stopped her dry skin and gave her coat that beautiful shine.

I wished I remembered the name of it... but I do know it was oatmeal based and it had a matching shampoo and conditioner (although I only bought and used the lotion).