personally I find it weak and a bit abstract really.

When you compare it to the Cancer ad with the Keane song, ("She has no time", just listen to it and it will make you cry ), now that is really powerful.

Guess this proves how difficult it is to produce these ads, not sure subtlety wins the day here and we are in a competitive market, like it or not.

In my opinion MJF has moved us on further with the CBS interview and "Rush" videos in the past few days than all the progress we have seen in the last 5 years.

Aftermathman.