I'm also eyeing the Zojirushi. I have a wheat allergy so I have been trying to make my own bread. Amazon seams to have the best price at $204. and if your a prime member you get free shipping.

Before I learned of my wheat allergy I got all my baking stuff from King Arthur, I baked wonderful cakes and other baked goods and only used King Arthur products. They sell the Zojirushi (at $204. plus shipping) and talked very highly of it.

I'd love to hear from someone that has the Zojirushi or from someone that has a bread maker they love that makes a horizontal loaf.