That is one of the funniest things I've ever heard of, sorry Birte if this bothers you, but no offense or hurt feelings towards anyone here.

I can see the latest advertisement on TV. The scene opens up with someone dozing off then jumping because of a synthesized noise. (This has to be dramatic.) They could use an animation with a cutsy character too like they use for Zoloft or one of the other antidepressents.

"Do you hear loud noises in the night?"
"Do you jump in your bed as you dose off to a good night's rest?"
"If you suffer from any of these symptoms, contact your doctor."
"You might need Defusionexplosa RXD CR 100mg."
"Your doctor will be able to prescribe this very terribly expensive drug because there's nothing like it yet ever in the world. There never will be because we're going to research other weird syndromes to use it for to keep the competitors from coming out with a generic."

"Side effects include: Rapid heart rate, larger explosions that make the eyes bulge, insomnia, drowsiness all the time, extra leg kicking, shotgun carrying, hiding under the bed, drooling, snorting, and covering the eyes with hands. Not all symptoms happen with everyone.

The severe side effects include: major stroke, heart attack, and death.
Should you develop nausea, vomiting profusely, or really twitchy skin and eyes, contact your doctor or emergency room immediately. This is a sign of a major explosion, and an infusion of cold water is necessary to stop it."

"Ask your doctor if Defusionexplosa RXD CR 100mg is right for you."

John