Maybe I have misunderstood Carolyn & Greg. I don't think this is about the orgs joining. I think it's about them working together for the greater good - for awareness:

Quote from Todd: I still strongly believe that the first positive step in the right direction is for us to push the orgs to come together and create a unified public marketing campaign to create much needed exposure for our disease. With increased public awareness comes increased public support, both financially and politically, and that benefits everyone involved.

They certainly could work together to create a unified marketing campaign like that amazing cancer ad. And they should

Jean