With the current economy, all non-profit organizations are hurting--not just the Red Cross. And food banks routinely need donations, especially during the summer when people don't think about it. This year, I've given over $300 in food to a local food bank. I can't really afford that at times, but it helps so many people that I'm glad to do it. Having once been the recipient of cheese giveaways and WIC I know what it's like to be on the receiving end. It's humbling.
I work for a non-profit. We're down almost 1 million in funding right now. We assist people who are poverty level. It's a tough situation. The economy gets worse, more people need help, and we're stretching as far as we can go.
Many times we see just what the media wants us to see and not the actuality of what's going on in a disaster area.

Anyone who has dealt with the news media understands how stories can be slanted to fit what meets that particular media's definition of newsworthy.