thats true.... obviously the better ones are going to be 'extra virgin' and organic. but truth be known coconut oil isnt a new thing. supposedly back in the 1930's-40's coconut oil was the thing they used. but with the advent of wwII and japan occupying most of the pacific islands the supply got cut short so things switched more towards shortenings and other oils. well coconut oil is starting to make a comeback. its still a bit on the pricy side, but as supply grows and it becomes easier to find the price should come back down.
the last container i bought was 18$ for a 32oz jar. a little more than i really wanted to spend but still not bad. on the other hand its also supposed to make a nice skin cream and burn ointment too. not to mention that its actually supposed to be rather good for you since its pretty much all short chain and medium chain fatty acids(the ones your body goes through easy)

good article on coconut oil to read..... http://articles.mercola.com/sites/ar...ut-health.aspx