Hello All

I thought you might like to be aware that this afternoon the MND Association has just launched the first ever UK broadcast advert created to raise awareness of MND.

http://www.sarahsstory.org.uk/

‘Sarah's Story' is our new awareness-raising campaign of the same name which we will roll out during 2009. The advert is currently being shown at over 50 independent cinemas across England and Wales.

Our hard-hitting advert features Sarah Ezekiel and after whom the campaign has been named, who of course is a regular contributor to patientslikeme. The film is intended to convey the emotional and physical impact of receiving a diagnosis of MND.

The 90-second film tells the story of a young woman who is suddenly ‘attacked' by MND. An actress plays the part of Sarah and as her body deteriorates, the actress's head is superimposed on the body of Sarah.

Its hard-hitting style is likely to shock some audiences. The aim is to stimulate viewers' curiosity to find out how they can help fight back against MND.

Our film has been created at virtually no cost to the MND Association, with extensive free support from within the advertising and film industries.

More information about the Sarah's Story campaign is at: www.sarahsstory.org.uk
More information about the campaign including details of when and where the advert will be screened can be found at:
www.mndassociation.org/sarahsstory

Very best wishes
Sarah

MND Association

http://www.youtube.com/watch?v=X1Z-Kkdl-tg