That is correct, commodity. I've been in the printing business for over 30 years and it is considered a commodity and it really isn't. 98% of everything we print is completely different from one another. Different counts, paper, sizes, inks, type of printing from letterpress, offset, digital toner, digital offset, variable data printing not to mention a thousand different bindery operations. Yet, it is treated as a commodity, like a roll of toilet paper and printers are failing in record numbers all over the US.