We have an interesting thread here about food cravings:

http://neurotalk.psychcentral.com/thread28215.html

Cereal is high in carbohydrates, and that may be the trigger,
you are seeking. Carbs in general promote serotonin release.

A Tryptophan supplement may help with that. I am not sure this is available in Canada, as there are restrictions on amino acids there. But it is available now again, in the USA.

You might also be craving some of the additives in the cereal.
At least this carb you have become attached to does have vitamins and minerals in it.

I'd also seriously watch the new medical Vit D videos... Being in Canada puts you in the low serum level category.
http://neurotalk.psychcentral.com/thread92116.html

When the body is low in some nutrient it can signal odd cravings.
http://www.peertrainer.com/DFcalorie...B.aspx?id=1681

This product contains gluten. "Craving" of a food often signals an intolerance to it. For some reason, this happens when people have food intolerances. Our Gluten forum is a good resource to check this out.