Are you a side sleeper, back or stomach?

the larger stores have a good variety of pillows and some are labeled for those positions.

I found the memory type foam contoured pillows to be best for me.
they usually have small , medium & large so which ever fits your body/neck/shoulder size is the best for you.

some liked the rice hull?? or beany beads type pillows.

I need a quiet pillow myself
those hulls and beads are too noisy for me