yes, it is. Many of us dont have any costco near by, or at least would have to drive 3 to 4 hours in one direction to find one, but in New England we have plenty of BJs and Sams clubs. Many say they are a "copy" of Costco, but I saw BJs wharehouses long before I saw Costco. Which came first? dunno, but in my area it was BJs. I dont care what name is over the door. If I can find great bargains, and stock up at less than half the price of the supermarket, Im going in.