Bill - well said. I totally agree with you.

Take bottled water...wasn't it proven that some brands were simply bottled tap water at an outrageous price? That, plus the plastic will still be on this earth long after man has ceased to exist!!

I believe that 'Marketing' and 'Messaging' has parted many folks from their hard earned dollars - especially sad when the product turns out not to be beneficial to either people, planet, or both!

Sue