Thread: Defining 'Natural' Cleaners
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Old 02-16-2010, 12:59 PM
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Default Defining 'Natural' Cleaners
Defining 'Natural' Cleaners

Wall Street Journal, By ANJALI ATHAVALEY, FEBRUARY 11, 2010
http://online.wsj.com/article/SB1000...435241892.html

Excerpts:

A growing number of home-cleaning products that call their ingredients "natural" are hitting store shelves. Now, an industry group is trying to clarify what the term means and whether manufacturers are using it appropriately.

Natural generally means that the product's ingredients are derived from renewable resources like plants and minerals. (It is not to be confused with organic, which refers to a method of agriculture that avoids the use of pesticides and antibiotics.) But there is currently no uniform standard among manufacturers for use of the word in home-care products.

Environmental groups like Sierra Club say that they have cautioned consumers about buying cleaning products just because they are advertised as natural. "We advise people that it has no meaning, and that you can't trust what the product says," says Tom Neltner, co-chair of Sierra Club's toxics committee. "There have been cases of misleading use of the term in the past."
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