I have to admit, this Quorn seems a bit creepy.
It appears to be a European thing too.

But then we eat lobster, crabs, snails, octopus, and they are creepy too. I am reminded of a pot luck there was at my son's elementary school. I was working and didn't have time to make something, so I went to an Italian place by me, which made really nice salads, that had the little octopus babies on them. Really small and kind of "cute" with little tentacles, about 3in in diameter for the whole thing. I thought the kids would get a kick out of them. But in reality the little girls totally freaked out. These kids were 5-6 yrs old. I showed one little girl, her name was Zoe, how to eat it, and she ran screaming from the room....
EEEEEKKKKKKKK, EEEEEUUUUUWWWWW.... LOL

I guess whatever you get used to??? So I exposed my son to all sorts of things, and now he loves to cook! I however, don't feel drawn to this Quorn stuff...maybe if it had little tentacles? LOL