Is that the same as Low level laser therapy?
Also called Cold laser and soft laser?

Or is it something new, I haven't heard of it before.

i had a bit of time to look up a few things-
http://www.highpowerlasertherapy.com/hplt_vs_lllt.html
http://chiroweb.com/mpacms/dc/article.php?t=22&id=51423
videos -
http://www.youtube.com/watch?v=ODaUhU6qXKE