You have
nailed it my friend!! And in the process you've jumped started my engine this morning! Thank you.
We, (too few of us to mention,) have been trying to start a suicide support group...our location is difficult to find and harder still to direct people to...I could scarcely believe the reaction I got when I approached different locations with printed flyers about the group...places like the Good Will, the Library...my Church...
I was met with shocked faces..."we can't put up anything like that on our bulletin board!" Granted the word
Suicide was prominately displayed hopefully to get ones attention but instead it proved to be the usual conversation stopper.
We now have professional brochures to hand out that hopefully won't alarm anyone.

And I am a little hopeful at some recently offered assistance (thanks Mike).
After my experiences last spring I decided to try a new approach...I use the word SUICIDE in conversations with complete strangers...any chance I can get it in, I do. It is truly amazing how many people respond with...I lost someone, or I know someone who......
Once again I am reminded to "Talk about it"....
"A KIND WORD DIFFUSES SUICIDE, IGNORANCE & REJECTION FUELS THE IDEOLOGY"....so right on David!