I think Congress passed some sort of law to make the people making the commercials turn the volume down. I think I saw something about that a few months ago. Not sure if it was wishful thinking now tho.

(dramatic pause and Jeopardy! music playing while I go Google this)

Ok, I wasnt imagining it! It doesnt take effect for a year tho. So, I'm guessing just before Xmas (2011) this year. (maybe? the bill was signed by Obama in Dec 2010)

http://newsblog.projo.com/2010/12/ob...ouse-bill.html