As far as fun goes, it's akin to coming up with new names for Ikea furnishings. The sad part is the enormous effort put into naming new drugs: the focthe psyhology behind the names, the focus of gwhat it sounds like it can do for you...if the mere power of suggestion that taking a pill will make you feel better imagine that with a designer name will make you feel twice as good- placebo at its finest. The amount of money spent on marketing a new drug is phenomenol from what I've heard in medical community; the scary thing is why do they feel the need to persuade or try so hard?