--or monochromatic infrared energy therapy, also sounds very much like what is known as Anodyne therapy, which has been kicking around the web and the pain mangment community for around a decade:

http://www.anodynetherapy.com/what_is_anodyne.htm

http://www.ehow.com/way_5364813_anod...treatment.html

Often, these therapy modalities use essentially the same mechanisms, but practitioners/manufacturers/marketers try to come up with different names in order to distinguish their particular product or technique and attract eyeballs.