I read EVERYTHING! and then I calculate how much fat/protien/carbs/fiber something has because I am on WW. I avoid anything artificially sweetened, and HFCS, and other such stuff. I admit some products are getting better, because many folks are reading their labels and putting the chemically laiden stuff back on the shelf and making healthier options. The more we do that, the more the store sees we dont want the chemical junk, just the good stuff please.