Dr. Mercola was all enthusiastic about using it....said it was the next best thing to whatever was the last best thing. Then I saw that he was selling it........ I bought mine from the store - it was still organic and cost less than half what he was charging. His articles were very informative but I still don't see what the big hype is/was. Unless it's just that it has no trans fat. It is good and makes awesome popcorn.