I just checked the site and couldn't believe how much it's gone up in price. I have to wonder how much of the price increase is the result of insurance companies now paying for a portion of it. Seems like anytime insurance or medicare covers something, prices go up. I've seen in the past where companies will give you lower price on lab test and medical devices if your insurance doesn't cover it.

It would be worth asking them for a discount. Something close to what the out of pocket difference would be.