I am hoping to begin neurofeedback soon. I also am working with insurance. I noted some of the costs listed by other posters and wanted people in Southern California to know that one of the doctors listed on the article for the research, Caroline Grierson is right near UCLA. I talked with her about costs and she said that she charges $250 for a 2 hour initial assessment and then $125 for each session. This sounds much more reasonable then some of the others. Hope this helps someone!