I think movie idea like rainman versus documentary (most people dont want to be educated
They wankt to be entertained.)

I was also thinking perhaps Target neurology or even all med students and try to help improve diagnostic approach - it is amazing to me how technology is not being used by doctors for front end diagnosis. I know practicing medicine is an art but certainly there is a lot of opportunity to improve, for example why not have very extensive computerized patient questionnaires that could then be analyzed by software? Maybe even something as simple as an ipad app could help?