Check out buzzyforshots.com.
I watched this thing on a couple shows and it seems to work great.
It was designed for kids, but I don't know why it wouldn't help with adults too.
I take betaseron shots every other day and they don't really hurt except afterwards. I'm wondering if this thing would help with the shot reaction site problem I have.

There are plenty of needle-phobes out there too that this may help!

Very cool anyway....and it made the mom who invented it a millionaire!