I can do them just a little. Not as much as he can. And my shoulder tends to rise up indicating that the muscles aren't really lengthening.

I'm also looking into neck self-massage btw. Trying to get Julie Donnelly's book because I like some of the things she said on her discussion forums, but I ran into technical difficulties with her e-book. Here is an interview with her:

Julstro Muscular Therapy with Julie Donnelly - Live Interview
http://www.youtube.com/watch?v=izopZ33QIfk

and her play list:
http://www.youtube.com/watch?v=f7Yop...JzKWoJrPRQRMAv