Meda Alert: Angela Lansbury on Today Show

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Angela Lansbury and Lucie Bruijn

Booked on Three National Shows to Launch

The CURE ALS Campaign



Communications is pleased to announce that our media outreach effort has secured three high-profile, national media bookings for Angela Lansbury and Lucie Bruijn as we launch the CURE ALS public service campaign in support of research.



Today on NBC - April 1

Ms. Lansbury and Dr. Bruijn will make a joint live appearance on Today. Ms. Lansbury will discuss her involvement with The Association, the new PSA campaign, and Dr. Bruijn will speak about The Association's research program. The segment is expected to include the first media airing of the new PSA, as well as exclusive interviews with Ms. Lansbury at her Los Angeles home. Gary Leo also was interviewed for this segment. We expect that Today will provide a link to The Association's website on the show's website. At this time, we have not been apprised of which hour the segment will air. Check the link and information about this show at http://www.msnbc.msn.com/id/3032633/



CBS Weekend Roundup with Dan Raviv - April 12

This 8-10 minute network radio interview with Ms. Lansbury and Dr. Bruijn will cover the same topics, with an expected airing of the radio PSAs. The show is aired on the CBS Radio Network. Check with your local CBS affiliate for the air time in your city. If you miss the broadcast, go to http://feeds.cbsnews.com/podcast_weekend_1 to download a podcast.



Associated Press Wire and AP Online Video Network- April 15

Ms. Lansbury and Dr. Bruijn will sit down for an extensive interview with AP Entertainment Correspondent Frazier Moore. The interview will produce an internationally-distributed AP wire service story and a video broadcast that will be available to 1,000 websites that subscribe to the wire service. The wire service interview could appear in local newspapers as early as April 15. The AP Online Video Network broadcast could appear on local television affiliates as a television news broadcast or as a news clip on the websites of these stations.



This completes the first round of media placements for the campaign. Communications will be working with Ms. Lansbury on additional placements in television, radio and print as the campaign progresses