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Old 01-29-2010, 11:33 AM #1
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Default From evidence-based to Marketing based medicine

(follow up on Tena's posting about bone thinning drugs; this article concerns psychiatriac drugs)

http://freepdfhosting.com/ebaef05bfe.pdf

From Evidence-based Medicine to Marketing-based
Medicine: Evidence from Internal Industry Documents
Glen I. Spielmans & Peter I. Parry

Abstract While much excitement has been generated
surrounding evidence-based medicine, internal documents
from the pharmaceutical industry suggest that the
publicly available evidence base may not accurately
represent the underlying data regarding its products. The
industry and its associated medical communication
firms state that publications in the medical literature
primarily serve marketing interests. Suppression
and spinning of negative data and ghostwriting
have emerged as tools to help manage medical
journal publications to best suit product sales, while
disease mongering and market segmentation of
physicians are also used to efficiently maximize
profits. We propose that while evidence-based
medicine is a noble ideal, marketing-based medicine is
the current reality.
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Old 01-29-2010, 11:50 AM #2
paula_w paula_w is offline
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Default watchdogs needed

madelyn,

That's why i am all over this clumping of pd dementia with alzheimers. They are opposite illnesses and people are taking an anticholinergic with cholinesterase inhibitors. Does that work? Can one take aricept with artane? One blocks the enzyme to raise acetylcholine and the other helps the enzyme to lower it. But the research that i have found is all about alzheimers meds.

paula
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